Publishing & Scheduling

Once you have approved content and active connectors, Publishing is your final step: choose when and where to go live.

How the Flow Works

1. Produce content (tab 🏭 Production)
2. Approve assets (tab 👍 Approval) — accept/reject/regenerate here
3. Approved assets go to queue
4. Publish now or schedule for a future date/time

In the Approval Tab

Each ready-to-approve asset shows:

• Preview (image, video, text)
• Slot info: date, channel, format, angle
• Proposed text (caption/copy)
• Actions:
• ✓ Accept — goes to publishing queue
• ↻ Regenerate — remake with your feedback
• ✕ Reject — exclude this asset

Once accepted, the asset goes to the Approval Board (summary view).

From Gallery

In the 🖼️ Gallery tab, you see all completed assets by channel/type:

• Click an asset → reuse options (img2img, i2v, lipsync, cinema)
• Or Use in → consume the asset in another studio (Image/Video/LipSync/Cinema)
• Download → save locally
• Share → copy public link

If the asset has already been used in a publication, you'll see its status (Published, Scheduled, Failed).

Before Publishing: Requirements

✅ Active connector

• The connector for that channel (e.g. Instagram) must be Active (Connections tab)
• If not linked, publishing will fail with a clear message

✅ Approved content

• The asset must have been Accepted from the approval board
• Rejected and Discarded items do NOT publish

✅ Format supported by channel

• Not all formats work on all channels
• E.g. Reel → Instagram, TikTok, YouTube
• Carousel → Instagram, Facebook
• Story → Instagram, Facebook
• Post → X, Facebook, LinkedIn, Threads
• If the format isn't supported by the chosen channel, the system will flag it

✅ Rate limits

• Instagram: max 25 posts/day via API
• X: depends on plan (Basic, Pro…)
• TikTok: no known limits, but posts stay private until TikTok audit completes
• If you exceed a limit, the post queues and sends when the limit resets

Publish Now

In the Approval board or Gallery, press Publish Now (or upload icon):

• Sends to the channel immediately
• If OK, in 10-60 seconds you'll see "Published"
• If it fails, error message with reason

Schedule for Later

Press Schedule:

• Pick date and time
• Asset stays in queue until then
• Automatically sent at that time (account timezone)

Note: Telegram and some bots don't support scheduled publishing — if you pick a future date, the post sends immediately instead. Check each connector's status.

What You'll See After

In Approval Board

• Status: Pending, Scheduled, Published, Failed
• Timestamp: when it was published
• Link (if available): to the live post on the social platform

In Gallery

• Published or Scheduled tag next to the asset
• Destination date and channel

In Performance

• Organic results: views, likes, comments (daily API sync)
• Ad spend: if you linked Ads accounts

Retry if It Fails

If a post fails (e.g. expired token, suspended account):

• Verify the connector (Connections → Verify)
• Retry publishing from the Approval board
• If persistent: check error log and reread the connector's guide

Common Issues

"Format not supported"

• E.g. can't send a carousel to TikTok
• Change the format of the slot in the calendar before regenerating
• Or regenerate it in another studio (e.g. create a reel version of the carousel)

"Connector not active"

• Go to Connections tab, select the connector
• Press "Verify" to test it
• If token expired, re-link the connector

"Post is private"

• E.g. TikTok keeps the post private until the app is audited by the platform
• Once audit completes, go to Connections, verify the connector, and publish again (this time public)

"Daily limit reached"

• E.g. 25 Instagram posts/day
• Post queues and sends tomorrow when the limit resets
• Check Approval tab for status "Queued for tomorrow"

Final workflow: Generate → Approve → Publish. All from this console, zero external clicks.